新东方网>留学>GMAT考试>GMAT历年真题>正文

2015年1月GMAT阅读机经之顾客投诉和职员态度

2015-01-13 17:41

来源:新东方网整理

作者:芝士猫

  原文类似物

  A primary finding of this research is that customer complaints have a negative impact on service personnel commitment to customer service. This provides some primary empirical support for the theoretical arguments of several authors (e.g., Blancero and Johnson 2001; Piercy 1995). Although our results do not provide a direct test of the predictions of attribution and role theories, these theories can nonetheless suggest plausible explanations for this finding. As explained earlier, customer complaints may cause role conflict as they can reflect customer expectations of employee behaviors, which may differ from management or organizational expectations of behavior (Rizzo, House, and Litzman 1970). Customer service employees, in following managerial directives, are often in the unenviable position of delivering bad news to customers (e.g., notification of stock outs, inability to accept returned goods). Customer contact staff can become “sandwiched” between the expectations of management and the expectations of customers (Bell, Mengüç, and Stefani 2004). This, we contend, is a major source of role conflict, which has a demoralizing effect. This was manifest in a reduction in commitment to customer service as a result of customer complaints. A more surprising result is that higher levels of negative affectivity also reduce the negative impact of complaints on commitment to customer service. This resultwas unexpected and somewhat counterintuitive. Perhaps the most plausible explanation derives from attribution inconsistencies discussed earlier. It was argued that a possible reason behind service personnel reducing their commitment to customer service in response to customer complaints is that customer evaluations conflict with their own perceptions of the quality of service delivered. George (1992), however, explains that individuals high in negative affectivity generally have a negative orientation to the world around them and to themselves. Thus, negative feedback may only serve to reinforce what the individual already believes. This consistency between service personnel expectations and experience may lead to complaints having a neutral effect on their commitment to customer service. This argument receives support from various authors who argue that employees are more likely to accept feedback that is consistent with their self-image and selfevaluations (Fedor 1991; Ilgen, Fisher, and Taylor 1979). Kennedy and Willcutt (1964), for example, found that negative feedback generally had a debilitating effect on high performers but did not inhibit the performance of underachievers

  考古 来自今年6月份机经 待确认

  V1

  第一段消费者的Complain 影响了消费者对公司的信任。而客服人员有时候擅自deny一些complain也会恶化customer relationship。

  第二段客服人员的negative affectivity(na)和positive affectivity(pa)的问题。有人觉得有pa的客服人员会reduce这种不好的customer relationship的影响,而有na的客服人员会更加加深这种不良关系。作者不认同第二种说法(na更加损害关系) 作者觉得有na的人本身看世界就比较消极所以遇到这种不好的relationship 也会归咎为是世界黑暗而不是损害和消费者的关系。

  V2

  跟狗里的不太一样,这篇主要讲customer 由于某种原因不愿意complain客服人员,这个原因好像是怕对客服人员造成不好的影响,但不complain又对公司有negative的影响,使得公司没有办法评估自己的服务系统。

  其中有一个问题问得是公司如何做可以使得customer放心的complain,我选的是一个公司应该让customer 知道complain 对客服人员没有不好的影响

  新增考古 待确认

  V1

  讲的是顾客complaints还有员工的recommend,这篇我以前绝对做过,实在想不起来在哪做过了。第一段就是说,conflict的产生是由于expectation of 什么 and expectation什么的。(这是一道题的答案)第二段就说,员工的high activity能减少什么,然后negative能增加,但是negative的那个观点没有观点证明(这个有道细节题)。然后后面说了什么我真不记得了

  顾客的抱怨对service人员的影响。第一段说他们受夹板气,有道题貌似从这出的。他们一旦相信顾客是无理取闹,就会变得很讨厌顾客。。(我理解的大意,不知道是不是)

  第二段说这些人的心态会对服务有什么影响。前面一种假设有证据支持,后面一种没有。

  后来有道坑爹的题问,如果顾客夸这帮人会怎么样,我觉得CDE跟问题没关系,最后选了B。。不过深感没有文章支持。

  还有一篇讲customer service对于customer complain的反应,第一段讲customer complain影响customer service employee的commitment,说customer service employee就像一个sandwich一样夹在customer demand和manager demand之间(这里有题)。第二段讲科学家做了一个hypothesis,如果是high positive a(a开头的单词不认识,就叫他PA好了)的员工,那个customer complain 的negative effect的影响就会decrease,如果是high negative a(简称NA)的员工,那个customer complain 的negative effect的影响就会increase。但是实验结果只支持第一个hypothesis,不能支持第二个(有题)。提出了一个解释就说因为NA的员工的世界观就是很negative啊,他们对于complain这种负面的东西已经习惯了,所以面对customer complain态度就比较neutral。

  andwiched employees

新东方网GMAT官方微信:新GMAT满分备考 (微信号:newgmat

这里有大家关心的GMAT考试信息、备考技巧、留学资讯,第一时间与大家分享新东方独家消息,是考G之路上的必备良友。

新东方GMAT辅导专区

班级名称 上课地点 上课时间 费用 详细

焦点推荐

精品直播

版权及免责声明

凡本网注明"稿件来源:新东方"的所有文字、图片和音视频稿件,版权均属新东方教育科技集团(含本网和新东方网) 所有,任何媒体、网站或个人未经本网协议授权不得转载、链接、转贴或以其他任何方式复制、发表。已经本网协议授权的媒体、网站,在下载使用时必须注明"稿件来源:新东方",违者本网将依法追究法律责任。

本网未注明"稿件来源:新东方"的文/图等稿件均为转载稿,本网转载仅基于传递更多信息之目的,并不意味着赞同转载稿的观点或证实其内容的真实性。如其他媒体、网站或个人从本网下载使用,必须保留本网注明的"稿件来源",并自负版权等法律责任。如擅自篡改为"稿件来源:新东方",本网将依法追究法律责任。

如本网转载稿涉及版权等问题,请作者见稿后在两周内速来电与新东方网联系,电话:010-60908555。