2015年2月13日GMAT考试刚刚完成了新一轮题库更换，新东方网GMAT频道第一时间为各位考生整理了2015年3月GMAT作文机经之商业计划要增加游乐设施，供考生们参考使用，希望对各位备考能有帮助。

　　想让机经来得更猛烈些？请戳>>2015年3月GMAT作文机经汇总

　　商业计划要增加游乐设施(与上月相似)

　　本月原始：

　　作文：有一个fitness club在去年新增了一个游泳池，导致了使用率增加了12%。所以在新一年的business plan里，manager就指出新一年他们要增加更多的recreation facilities，例如tennis court，golf court等，以吸引更多的member,这样就能增加更多的revenue。

　　考古：

　　应该是原题。

　　The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.

　　“After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.”

　　参考思路：

　　1. 因果关系-忽略他因：不能因为先建了游泳池然后使用率增加了就认为是游泳池导致了使用率增加，也许是有节假日或者天气适合锻炼，或者马上要夏天了大家要减肥，所以锻炼的人增加。

　　2. 无根据假设：认为增加游乐项目就能增加会员和利润没有根据。顾客除了要求更多新颖的游乐设施，对服务的要求和会员fee也很重要，其他游乐场所降低会员费，提供coupon，bonus，price advantage之类的同样也有竞争力。

　　3. 还应考虑之后的投入产出比。建立这么多新的设施必然会有很多新的投入，这样不一定会增加收益和竞争优势。

　　参考范文:

　　Because Take Heart Fitness Center experienced a 12 percent increase in member usage as a result of opening a new swimming pool last summer, the author recommends the addition of new recreational facilities in subsequent years as a means of increasing membership in Take Heart. The author’s recommendation is problematic for several reasons.

　　First, and foremost, the author assumes that an increase in member usage portends an increase in membership. This assumption may hold true in some cases. However, it is unlikely to hold true in the case at hand, because it is reasonable to expect that members would visit the fitness center to inspect and try out the new swimming pool. This would account for the increase in usage. However, since the author provides no evidence that this new rate of usage was sustained, the abrupt increase in usage provides little evidence that the addition of facilities such as the pool will attract new members.

　　Second, the author assumes that the addition of the swimming pool was responsible for the increase in member usage. However, the only evidence for this claim is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that the addition of the pool was unrelated to the increase in usage in the manner required by the author’s argument.

　　Finally, the author has provided no evidence to support the contention that Take Heart will be the only center in the area to offer a wide range of activities to its members and thus have a competitive advantage in the fitness market.

　　In conclusion, the author’s belief that adding additional recreational facilities will increase Take Heart’s membership is ill-founded.To strengthen the argument the author would have to provide evidence that member usage is reliable indicator of new membership. Additionally, it would be necessary to show that the cause of the increase in usage was the opening of the new pool.

　　想让机经来得更猛烈些？请戳>>2015年3月GMAT作文机经汇总

　　更多精彩内容尽在新东方网GMAT频道，同时也可关注我们的微信平台（微信号：newgmat）

(微信号：newgmat)

(编辑：马荟)