2015年2月GMAT作文机经之健身中心建游泳池之后
2015-01-26 09:39
来源:新东方网整理
作者:芝士猫
2015年1月19日GMAT考试刚刚完成了新一轮题库更换。这次短库让很多考生感到措手不及,但请不要惊慌!新东方网GMAT频道在此为各位考生整理了2015年2月GMAT作文机经之健身中心建游泳池之后…,供考生们参考使用,希望对各位备考能有帮助。
想让机经来得更猛烈些?请戳>>2015年2月GMAT作文机经汇总
健身中心建游泳池之后…
本月原始
作文是一个健身中心,最近新建了一个新的游泳池。 有人发现有12%的增长率显示会员使用这个泳池的数量。他就觉得这个方法好啊,可以增加会员。因为会付钱买会员资格所以会增加revenue. 所以他建议继续开设新的设施 比如高尔夫球教程,网球之类的。他还强调这样会成为当地唯一一家多样化的健身中心可以有competitive advantage。
本月原始原题
The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.
“After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.”
参考思路
1. 因果关系:不能因为先建了游泳池然后使用率增加了就认为是游泳池导致了使用率增加,也许是有节假日或者天气适合锻炼,或者马上要夏天了大家要减肥,所以锻炼的人增加。
2. 无根据假设:认为增加游乐项目就能增加会员和利润没有根据。顾客除了要求更多新颖的游乐设施,对服务的要求和会员fee也很重要,其他游乐场所降低会员费,提供coupon,bonus,price advantage之类的同样也有竞争力。
3. 建立这么多新的设施必然会有很多新的投入,这样不一定可以增加收益和竞争优势。
参考范文
Because Take Heart Fitness Center experienced a 12 percent increase in member usage as a result of opening a new swimming pool last summer, the author recommends the addition of new recreational facilities in subsequent years as a means of increasing membership in Take Heart. The author’s recommendation is problematic for several reasons.
First, and foremost, the author assumes that an increase in member usage portends an increase in membership. This assumption may hold true in some cases. However, it is unlikely to hold true in the case at hand, because it is reasonable to expect that members would visit the fitness center to inspect and try out the new swimming pool. This would account for the increase in usage. However, since the author provides no evidence that this new rate of usage was sustained, the abrupt increase in usage provides little evidence that the addition of facilities such as the pool will attract new members.
Second, the author assumes that the addition of the swimming pool was responsible for the increase in member usage. However, the only evidence for this claim is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that the addition of the pool was unrelated to the increase in usage in the manner required by the author’s argument.
Finally, the author has provided no evidence to support the contention that Take Heart will be the only center in the area to offer a wide range of activities to its members and thus have a competitive advantage in the fitness market.
In conclusion, the author’s belief that adding additional recreational facilities will increase Take Heart’s membership is ill-founded. To strengthen the argument the author would have to provide evidence that member usage is reliable indicator of new membership. Additionally, it would be necessary to show that the cause of the increase in usage was the opening of the new pool.
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